The Strength + Thicken Shampoo is formulated to:
1. Strengthen From the Roots
Caffeine, niacinamide, and saw palmetto help support the follicle environment and reduce the feeling of excess shedding. Hydrolyzed rice protein reinforces strands from the inside out for long-term density.
2. Build Hair Thickness With Each Wash
Proteins + polyquats create a lightweight film that gives curls and coils enhanced body without stiffness. The result: hair looks fuller, denser, and more defined.
3. Cleanse Without Stripping
A balanced mix of SLSa + CAPB + Decyl Glucoside removes buildup while staying gentle enough for textured hair. Hibiscus tea adds natural slip and shine.
4. Improve Moisture Retention
Aloe, panthenol, glycerin, and HEC work together to hydrate and help curls feel soft and rejuvenated — never dry or squeaky.
5. Pair Seamlessly With the Strength & Thicken Conditioner
The shampoo opens the cuticle just enough for the conditioner to deposit strengthening agents deeply.
Together the duo helps reduce shedding, improve thickness, and support long-term hair resilience.
BEST FOR
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Fine, thinning, or shedding-prone hair
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Curls & coils that need strengthening
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Protective style prep + post-takedown
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Hair lacking volume or density
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Scalp needing stimulation
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